Joden Girl
Baubles, Bling and A Collector’s Things
For as long as I have been a part of the team at Joden, Joe has always had the same philosophy. Most entrepreneurs are constantly brainstorming ways to cultivate clients – they have the “more is better” mentality. In stark contrast, Joe’s logic is quite the opposite. He is continually telling us… “I’m only looking for one guy.”
There’s no question that after nearly fifty-four years in business, Joe has developed his own brand of doing business. Instead of looking for a thousand customers who can spend one hundred dollars each, he has focused on finding one customer who can spend $100,000. Some might think his methods are exclusionary. However, results have shown that while in the pursuit of whales, he has also caught plenty of sharks, swordfish, bass, and even a few minnows.
While building a brand, Joe refused to accept anything less than first-rate. Whether referring to the staff, the advertising or the inventory – it has been an unending quest for the best. Dana and I have been on a similar journey with our internet and social media presence. We’re continually seeking the perfect balance between jaw-dropping, extraordinary deliciousness and smaller yet still desirable (and salable) goods. That’s where “Joe’s Special Box Luxury Edition” comes in… we can showcase some of our most luxurious finds in a fun and low-pressure environment.
Today’s selection is truly unique. Recently, brooches have been coming to the forefront of fashion – and not just for women. Men have been spotted sporting some truly spectacular brooches. This duo is an ideal “his and hers” statement… she can wear this killer cluster ring and he can pin the larger complementary brooch to his lapel.
Both pieces are made from a combination of 18-karat white and yellow gold. Made in Italy in the mid-1950’s or 1960’s, this duo is sensational. The rich warm hue of the gold highlights the royal purple tone of the cabochon amethyst gemstones. Numbering seventy-four in total, the smooth surface of each vibrant violet gem shimmers in the light. Nestled between the circles of amethyst are halos of diamonds. These thirty-four round diamonds have a combined weight of 4.50 carats!
Look at the size of this pairing – the brooch fills my palm and the ring occupies my finger from knuckle to knuckle. Whether you share these jewels with someone or keep them for yourself, you’ll be living large. Priced at $5,750.00 for the pair, this is exactly the kind of luxury you never knew you needed.
No matter where you fall on the food chain (I rank somewhere near algae), Joden has something that’s perfect for you. Check out our website or stop by the store and explore the possibilities.
Written by Carrie Martin
Photos by Dana Jerpe
